360° marketing campaign and product launch
Client:
Wokas SA
Scope of work:
360° marketing campaign
Packaging design and POS
Website
TV spot
Application
Hello,
Ground control
to 1000ideas.
Our main task was to launch a new
category of products and create a broad 360° marketing campaign, that will present key benefits of the new SMART line and build up the awareness of WOKAS brand among the customers. Explore the production of the TV spot in our Wokas Spot case study.
Packaging
The first challenge we faced up was to come up with a creative and elegant packaging design.
From the very start we inspired ourselves with our product, trying to make the packaging unique, innovative and stand out from the competition. Caring for details was our priority and that’s why we established an elegant line of products, where every single one holds its own characteristic color.
We launched a full range of 9 WOKAS SMART products – perfectly matching the needs and demands of certain plants.
Printouts and POS
Over the next stage we focused on setting up packagings for printouts and POS featuring the minimalistic design.
We have developed them in the same graphic style, using dark elegant background contrasting with intensive colors of plants and flowers.
We produced posters, banners and calendars as well as a new catalogue and sales deck – “a manual for each salesperson”.
Website
An essential component of an effective marketing campaign is a functional, yet the glamorous website of the brand, that not only acts as a landing page of the promotional campaign, but also allows for highlighting the wide range of operations conducted by the WOKAS brand both to private and business clients.
The website combines cutting edge design with the latest web development trends. We used engaging animations, parallaxes and videos, always keeping in mind the practical aspect:fast operation and site loading. In the nearest future we also plan to expand its access for foreign users through providing the content in English and Russian.
TV spot
While developing it, we made research on the needs of plant enthusiasts, finding out the main problems they come across and solved them using particular features.
We managed to establish a wide base of plants, out of which anyone could pick theirs to create our own home collection and set the watering reminder for them.
In addition, the application recommends products from the WOKAS portfolio for every single plant. At present, the application is fully functional, waiting for Google Play and App Store users and we plan its further development.
Digital campaign
We’ve also decided to launch the digital campaign. We wanted to increase the presence of the brand in the digital world and built a strong association with Wokas on the Internet.
For this purpose, we mainly used the formats of GDN banners and creations prepared for social media (e.g. carousel), additionally taking into account elements related to remarketing.
In the message, we focused on our main slogan (“Plants will be grateful to you”), at the same time giving the floor to the plants and allowing them to directly thank their owners for the care they receive.
In the creations, we used two heroes – a resolute woman and a stylish plant – and showed the interactions and the bond between them.
Application
While developing it, we made research on the needs of plant enthusiasts, finding out the main problems they come across and solved them using particular features.
We managed to establish a wide base of plants, out of which anyone could pick theirs to create our own home collection and set the watering reminder for them.
In addition, the application recommends products from the WOKAS portfolio for every single plant.
At present, the application is fully functional, waiting for Google Play and App Store users and we plan its further development.
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