Creative concept and production of the materials for the online campaign promoting an interview with Sting and Shaggy on Onet Rano
Client:
Onet RASP
Scope of work:
Campaign concept
Video animation
Banner campaign
Sting and Shaggy
in one project!
Conversations with interesting guests on Onet Rano enjoy very high viewing figures and popularity. 21st November 2018 saw the premiere of a special episode: an exclusive interview with Sting and Shaggy, in connection with the recording of their joint album.
Our task
Our task was to prepare the materials for the online campaign promoting the interview. The materials prepared by us (such as: key visual, banner ads, videos) were to appear on the Onet and Virtual Media websites as well as Facebook. Related project: Onet's spring 2018 programme launch.
All that … time.
An added challenge of this campaign was the deadline – we received the materials on Friday (16.11.2018), and the campaign was to start on Monday 19th November at 9:00 a.m.
We gathered and mobilised our resources, which enabled us to have the campaign materials ready on 18th November at 2:00 p.m. Thanks to a quick turnaround and good communication with the client, the campaign was launched on time without a hitch.
Banner campaigns
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