Branding and graphic projects for a nationwide campaign, started by Polish train company ICC in cooperation with three book sellers.
About project
Reading and trains: it’s a perfect combination for years! The campaign was realised by Polish train company in cooperation with chain of bookstores Matras, online bookstore Publio.pl and website with free ebooks Wolne Lektury.
Despite the fact ONET is an online portal, we used the same way to show the schedule as TV stations. Using elements from the new communication platform #wiem (#Iknow) we designed a printed catalogue with the news spring schedule. We wanted to keep it modern and simple to match the brand’s personality.
Result
An aesthetic printed catalogue in unusual, square shape. After it was finished, it looked totally different than TV schedule magazines we all know: hard cover, thick paper, minimal graphics – all that makes using the catalogue an unique experience. We also designed and developed a website, using matching graphic designs. Moreover, that project was ready in a very short deadline because of our perfect work planning.
PKP Intercity passengers could choose from 27 e-books – 9 full editions and 18 large fragments of books, and take advantage of discounts on Publio.pl and Matras bookstores.
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