Creative concept and production of materials for the campaign promoting 7R, one of the leaders in the warehouse industry.

„Last-mile” tactics

7R is a national developer, specializing in handling warehouse space.
7R portfolio comprises large format logistic parks and municipal storage places such as Small Business
Unit operating within the network named 7R City Flex Last Mile Logistics

our task

Our task was to promote 7R City Flex Last Mile Logistics warehouses.
The proposal we made was supposed to be fresh and highlight the brand
as well as its new product as compared to competitors. This is what the Client
expected from us. The challenge was to find the idea for the direction,
that would be extraordinary, more metaphoric and contextual. Finally, we established
a concept of the online campaign, meant to show benefits of City Flex warehouses through
the sport metaphor.

Ready… Steady… Go!

We based our concept upon the slogan

Store like a champion!

Within the campaign we developed 5 different creative lines, using
images of a gymnast, cyclist, runner, tennis player and athlete.

And the winner is…

The campaign was available online from February 13 to March 16. Except for online section,
consisting of banners and dedicated landing page, we also prepared
press commercials, released in the industry papers.
In addition, we established creation addressed to social media.

These creative concepts presented, in a non-obvious
and non-literal way, benefits of the 7R City Flex Last Mile Logistics offer.
Metaphors taken from various kinds of sports
perfectly reflect the benefits of our municipal storage places,
simultaneously referring to the competitive spirit of our organization.
The image campaign and dedicated landing page fulfilled our expectations
when it comes to range and reach. We were given a positive feedback on
customized presentation of the offer of the warehouse developer” Magdalena Zakrzewska,
7r SA