“Create something fresh for us” – this rather short sentence was actually the heart of the brief we received from the client. The aim of the campaign commissioned by Virgin Mobile was to communicate their existing pay monthly and prepaid deals via digital channels.
As an agency, we love briefs like this. They give us a lot of freedom in coming up with creative ideas. They also demonstrate how much trust the client has in us, taking into account our skills and experience – in this case, in designing a display campaign.
However, the fact that we had very few specific guidelines didn’t mean that we were flying blind. The benchmark for the agency’s task was our previous cooperation with Virgin Mobile, which allowed the client to see how we work and how efficiently we communicate with one another.