Introducing a new product is always a challenge. Kenyan tea producer needed a visual communication that would be consistent for the whole product line.
We decided to use exotic provenience of the brand and use graphic designs known from traditional Massai art. We created a dynamic visual identification to adapt designs to various use. The designs are based on image of animals typical for Africa: lion, giraffe, elephant and rhinoceros. Colors are taken from Massai culture work.
We created a series of consistent graphic projects. The designs vary depending on tea flavour. The colors and designs are connected to brand’s country of origin.
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