When we talk about an existing brand with solid position on the market, creativity is a real challenge. During brainstorming and creating projects for program PAYBACK our task was to surprise the clients with unusual solutions but still keeping the style set by the brandbook.

About project

During the year we launched more than a dozen newsletters, effectively reaching to multi-million users database. We also created various materials to support the brand’s online and offline communication. We began with simple Facebook graphics, then posters, leaflets, POS materials, PAYBACK cards… and even edible print on a chocolate bar! Each creation had to be consistent with other communication of the brand.

Each project was created individually to keep the engagement on a constant, high level. OR and CTR were equal or even higher than average for this branch of business.