Pragma Group consists of companies that are present on the market for over 20 years. After a big merger of the companies Pragma Group needed a new, coherent visual identity, presenting the brand as a modern and innovative but also solid and trustworthy.

About project

For over 20 years of being present on the market Pragma Group companies were leaders of the financial services for business. We wanted to emphasize how reliable, innovative and effective they are.

We used elegant, professional style and colors: navy blue, simple square shapes, minimalistic typography. The project consisted of visual identity, a brandbook, a website and various printed materials.