Danone’s social campaign for hunger between Polish children is organised for over 10 years under a name “Share your meal”. The client needed new graphic projects, printed and digital, and also engaging materials for the employees for inside communication.
Visual communication for “Share your meal” campaign is consistent for years. Changes we needed to perform had to be small to maintain recognizability. But in the same time new projects had to be refreshed and modern.
Hand sketches are one of a kind so we decided to use them in our designs. We created POS materials with brand hero character, inspired by classical superheroes look (Superman & Batman).
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