About project
Reading and trains: it’s a perfect combination for years! The campaign was realised by Polish train company in cooperation with chain of bookstores Matras, online bookstore Publio.pl and website with free ebooks Wolne Lektury.
Posters, leaflets and other digital and printed materials had to be modern and easily editable.
Result
A modular key visual was based on icon set designed by us. As icons, we used images connected with trains, traveling, new technology and book reading. Thanks to the modularity, the key visual was flexible and ready to be used on different materials. We also paraphrased famous book quotes and titles as headlines.
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