The users that come to MAC publishing house's website have different needs. Meeting the expectations of teachers, parents and students was the biggest challenge of this project. Our task was to redesign the website, creating a new logo with brandbook and designing new company stationery.

About project

All process started with interviewing teachers about their expectations. Their answers combined with a UX analysis helped us to determine what solutions are the best in this particular case. Thanks to good research, we created a user-friendly, intuitive website design. But before it was developed, we prepared several service blueprints, planning the architecture of information and designing nice looking graphic.

Apart of the calendar, we also designed various printed materials for Bibby, such as leaflets, folders, roll-ups and stands.